Everyone is on the internet. Well nearly - research shows 87% of Australians are active on the internet* and increasing their usage of smart phones and social media.
What does that mean for small businesses? It means you need to market your business through the media and devices that your customers prefer. Internet use through PCs, tablets and smartphones means customers are always connected, so your marketing program needs to be active 24/7. When customers search for the products and services you offer, your business needs to be there.
Good marketing has always been about reaching the right customers for your products and services, with the right message at the right time. With digital there are more ways to do this than ever before.
*Source: DIGITAL IN 2017: ANZ & PACIFIC - Hoot Suite & We Are Social
% of Australians are active on the internet
How digital marketing can benefit your business:
We help with all aspects of digital marketing – email programs, social media, blogging, search engine optimisation, pay per click, landing pages, analytics and reporting and more:
How your goals can be supported through digital marketing. What tools, what accounts and what strategy, targeting and frequency to employ to help you achieve your goals (e.g. sales.)
Blogs are a good example of content marketing. Not only do they help you increase the number of pages listed on search engines, being fresh content they help you rise up the rankings too. Blogs are also great as you can feature these on social media and emails to help get click-through to your website.
An email template, a list of customers, and an email that entices both opening and click-through.
Websites are an essential marketing tool. They are a place for customers to learn about you, talk to you and potentially buy from you. Read more about how Digitalo can help you create a website that is beautiful, functional, clear and effective to support your business goals.
A humble page can be brought to life with the right text and the right imagery / layout. It is critical anything that is for a web audience is specifically designed for web users who have different needs.
One way of getting people to your website is "organically" getting click-though on e.g. Google if you site ranks well. To help boost your chances, you can also target specific keywords and ensure your advert / website is right in the face of prospective customers to increase click-through rate.
Use the power of social media (Facebook, Twitter, Instagram, LinkedIn, Google etc.) to help you market your business. By creating accounts where you customers "hang out," you can effectively market your products and services through your posts, images and video interaction. Learn more about how Digitalo can support your social media account management.
Facebook especially is a great place for people to talk to one another and come together as groups (e.g. a neighbourhood). Social media can be a low-cost way to target specific groups, especially geographically or based on interests.