BDMS CNC Machinery Specialists – SEO Project
To work with the client and their web design agency to align a “live” website build with SEO best practice. Against some big players in a highly competitive market to achieve page one search engine rankings and generate website traffic, leads and sales.
1) Industry keywords researched and prioritised 2) Competitor SEO research 3) Amendments to website structure, menus, URLs, headers, text (keyword-rich content) and page templates. RESULT: #1 or top 5 for key phrases keywords in a very competitive sector.
“I contacted Digitalo for guidance and advice on the SEO approach for my new company website.
I’d already appointed a web design agency who were doing great work on building my new site but they didn’t have the SEO knowledge I was looking for.
Digitalo were great in providing clear, practical guidance on what was needed to make the new site SEO friendly and gave me a costed proposal for each activity so I knew exactly what I was getting.
The team are very knowledgeable – real digital “all-rounders” – and they made some great suggestions on changes to the website menu approach, page layouts, titles and urls to help the overall user experience.
The SEO work was very comprehensive and included managing all the meta data, image text, urls, page titles and headers and also writing content featuring the key words and phrases that my customers were searching on.
The result? My new site is getting great page ranking in Google with #1 position on some of my key phrases and top 5 for many more. I’m outperforming some big competitors in a tough sector and getting more traffic to my new site.”
SEO Project Services
Investigating keywords, ranking, traffic and backlinks for main competitors
Researching key search terms used by potential customers on Google
Menu & Site Structure
Ensuring inclusion of key words in the menu structure and creating dedicated pages for hot search topics
Creating key word rich copy to deliver a natural, Google-friendly balance of html vs text
Page Meta Data
Creating effective Page Titles and Descriptions that work for users and search engines
Image Meta Data
Ensuring Image File Names, Descriptions and Alt Text are SEO aligned and effective
Effective Page Headers
Creating and Editing H1s to H6s for each page to reflect topics, content and key words
Effective Page URLs
Ensuring unique page URL “slugs” are keyword and topic aligned for SEO and users